Concept-to-creation of a series of adverts to showcase Bath Spa Capital, an established fine collectibles company based in the UK. A fictional character, Basil, has been developed to help the brand stand out and be memorable to audiences, featuring across social media and television. Produced and Directed by Deren Stevens.
The adverts are launching across social media and television networks from January 2021. We were responsible for managing the TV channel refining, budget allocations and notations with broadcasters, as well as ensuring the ads are “TV-ready” to industry standards.
Monitoring of tangible results will be reported on this page in due course.